Media in advertising.
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Media in advertising.

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Published by McGraw-Hill in New York .
Written in English



  • United States.


  • Advertising -- United States

Book details:

Edition Notes

Includes bibliographical references.

StatementWith an introd. by Walter E. Botthof.
SeriesMcGraw-Hill series in marketing and advertising
LC ClassificationsHF5813.U6 B33
The Physical Object
Paginationix, 559 p.
Number of Pages559
ID Numbers
Open LibraryOL5889633M
LC Control Number63023303

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